"According to Nike the opportunity is greater than ever for sustainability practices to deliver business returns and become a
driver of growth, to build deeper consumer and community connections and to
create positive social and environmental impact…"
I believe that the business community and capital market can be a part of the solution regarding our planet´s ethical and sustainability challenges.
Economic Shift is one of very few initiatives who understand the new economy and can help companies to be part of the solution and make money at the same time. There is no contradiction between earning money and to be part of the solution - you just have to make business in a new way. Companies´ business models must be based on todays and future technology, values and economy (not on the history)
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